6 Tips on How to Work with Influencers
While influencer marketing was only used by a few celebrities and high-followed bloggers some years ago, this is no longer the case. You probably already heard or read how using influencers can help your small business and establish a strong brand. But what no one tells you is how to reach out to the influencers and find good influencers.
The main goal of finding and working with good influencers is to help you create strong branding with a small budget.
6 Tips on How to Work with Influencers
#1: Set A Budget:
Before you even start searching for influencers, you need to take the time to set your own budget, which including how many products/services you can give out.
The truth is that as a small business, we often don't have a big budget and we can do free product exchange for a free post. However, knowing how much you can spend will help you set your limits.
In addition to defining your budget, you want to think about what you really want from the influencer. You may prefer that he or she displays our product being used, uses Stories for unboxing, or among other options.
#2: Discover The Best Influencers:
The best influencers aren't the best ones for everyone. Neither are the ones who have the biggest following.
One of the things you may hear is that it's easy to find good influencers. However, you need to pay attention since many of these "influencers" bought followers. This means that even though they may have 2x, 3x, or 10x more followers than other influencers, they don't have the quality audience to bring you sales.
At Social Roll, we examine their engagement rate, average likes, and comments to make sure they can bring value to your brand.
#3: Establish a Relationship:
One of the best ways to reach out to the influencers you like is to start following them, comment and like their posts. You may also send some private messages in response to their Instagram Stories.
You will be showing yourself, almost like an introduction, and telling them that you like their work. Establishing a relationship before you actually send a business proposal is very important since you will be putting the odds in your favor.
#4: Send Your Business Proposal:
In most cases, you can see how they prefer to be contacted. However, if you can't find a contact available, you can always send them an Instagram DM.
Within your message, you want to make sure that you are polite and always use correct spelling and grammar. It's better if you can personalize it, make it unique, make it clear on what your business does, mission and product info so they can feel related to your brand.
In your business proposal, you should also make sure that you explain why you believe they are the perfect fit.
At Social Roll, you don't need to worry about any of this. We will not only find the best influencers for your small business, as we will get in touch with them in the best way to get the best result.
#5: Both Parties Need to Comply with the Agreement:
While you may have just reached an agreement with the influencer, it's not the time to celebrate yet. You need to make sure that you both comply with understanding what you are offering them and what they will give back.
It's important to keep in mind that some influencers will ask you for the money upfront. However, this is something that you should avoid doing. You may send a partial payment upfront, but the rest should only be sent after the post is published.
#6: Share Feedback:
While many small business owners think that the work is done as soon as the influencer publishes the post, it's not. You should check the results you got from the influencers, such as the post reach, saves, impressions, among others. This will give you a helpful overview of the success of your campaign as well as it can also be a way to improve the next ones.
At Social Roll, we do all this work for you. We collect the data and get in touch with the influencers. Besides, it is also important to keep improving your campaigns so you can get the best results.