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  • Jing Tsai

6 Basic Actions You Need to Do to Grow Your Social Media



When you have a small business and you are looking to grow your business online, you need to look for social media tolls that can help you expand.


The truth is those small business owners are incredibly busy not to mention that they lack the resources to have an in-house marketing expert. This means that a company like Social Roll can help you grow your social media and spread the word about your business, products, services, and offers. But how can you grow your social media?




6 Basic Actions You Need to Do to Grow Your Social Media


#1: Identify Your Target Audience:


One of the most important steps to grow your social media is to actually identify and know your audience.


Your target audience refers to the people who may be interested in your products or services. You can identify them by considering their behaviors, interests, and demographics.


So, when you know your target audience, you will know what problems they have (pain points) and you will be able to come up with the campaigns that attract them.



#2: Use the Right Hashtags:


We don't have to tell you that hashtags are important and that you should always use them. But choosing the right hashtags to use is even more important. After all, your target audience will be able to find you instead of you finding them.


At Social Roll, we have the best tools to help determine the best hashtags for your content.



#3: Build A Community & Engage:


Social media is all about developing relationships with customers. This brings the emotional side to the equation rather than just the rationale of buying a product or service.


The reality is that more than ever, people are looking to establish a relationship with brands. So, whenever this occurs, they will buy from them.



#4: Design a Content Creation Framework:


As you know, content is king. So, you want to ensure that you only publish the best content. So, coming up with a framework can help you come up with good content.


Simply put, your framework will start with how you will be creating the content, the topic you will cover, to whom you are creating the content, the platform where you will publish it, and when you will schedule the post.


This is exactly what we do at Social Roll. We don’t only create high-quality content as we also find the best time to schedule them for you, so your target audiences will not miss anything you post.



#5: Practice Active Listening:


One of the things that many small businesses lack doing is to actively listen to their target audience. In many cases, they assume they are listening but this is a huge mistake.


Using social media allows you to know more about your target audience's needs. So, when you listen to them, you will know what they need and what they expect from you.


With our Social Media Management service, we will respond timely to comments, inquiries, and other concerns that increase engagement.



#6: User-Generated Content:


When you are trying to grow your social media, you should consider user-generated content.


Simply put, user-generated content is content created by your audience. It may include images, videos, and blogs. Since this content is not created by your business, it plays a huge role in others to build authority and trust.